Jessica Petersen

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contact@jessicapetersen.com • (801) 449-1748

UX Designer

AKQA (San Francisco, CA)

May 2011 – Present

Advocate for the users of our clients by:

  • Utilizing competitive analysis, personas, and analytics to interpret user needs.
  • Working closely with the client, strategists, developers and fellow visual & UX designers to ensure high quality usable experiences.
  • Conveying Interaction design concepts through user journeys, flow diagrams, and wireframe storyboards to clients.

Lead UX Designer for AudiUSA.com as of October 2011. Contributions have directly contributed to a 22 point rank increase in Wave 1 of J.D. Power 2012 Manufacturer Website Study.

UX Designer

Adobe Systems, Inc. (Orem, Utah)

December 2005 – April 2011

Advocate for the users of Adobe’s Online Marketing Suite by:

  • Utilizing contextual inquiry and user interviews to develop user personas.
  • Interacting with users through social media avenues to interpret their needs.
  • Working closely with product managers, engineers, and fellow designers to ensure high quality usable experiences.
  • Conveying design concepts through wireframe storyboards and prototypes.
  • Iterating rapidly through fast usability tests.
  • Collaborating with multiple remote teams.
  • Developing team processes & strategies, directly contributing to team growth from 1 employee to 9.
  • Assisting direct manager with the development and execution of 3 year strategic direction by guiding team members to create a plan around their respective assignments.
  • Directing the visual design through close collaboration with fellow designers.
  • Coordinating visual and interaction design projects with contracted vendors.
  • Mentoring junior team members to foster increased team-wide awareness of good UX practices and user needs.

Interface Designer

Conquent (Portland, Oregon)

March 2004 – December 2005

Advocate for the users of client websites by:

  • Working closely with clients to understand the business and user goals.
  • Utilizing standard usability practices to design user centric interfaces which met the needs outlined by clients.
  • Working closely with developers to ensure high quality experiences.

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