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Research & Strategy
Test&Target Persona
Background
The Test&Target product was acquired by Omniture. With it also came a wealth of knowledge tucked away in the heads of a talented group of employees.
My Role
I interviewed the employees as well as customers to gain a greater understanding of who the primary persona was. I then documented this information and distributed it to the product team. Since being written and developed, the persona has been utilized to help inform many product decisions.
New Found Knowledge
Originally I wrote a set of scenarios to accompany the primary persona, however I quickly discovered each project has it’s own set of unique scenarios. I found I was not returning to the original set. I have since decided to deliver personas sans scenarios and write them only when needed for the project at hand.
This project is under NDA – Request more details
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